Has a marketing “expert” told you plain-text emails hit the inbox more often than HTML emails? Or that plain-text emails have a 100% deliverability rate? If so, they’re lying or misinformed. In this post, I’ll debunk the common myth that plain-text emails reach the inbox more than HTML emails. Plain-text emails are NOT more likely
Picture this: You fill your mug with piping hot coffee and sit down at your desk to write a sales email. You fire up your laptop and open a fresh draft. But, you find yourself staring at a blank screen — unable to put pen to paper (or fingers to keyboard). You have writer’s block.
Black Friday is less than a month away. Are your promotional emails ready? Implementing an effective holiday email marketing strategy can help drive ecommerce and online sales, increase charity donations, or get your subscribers directly to your store. But don’t wait until the last second to get started on your emails: Winter holidays are the
Do you know what the key to a successful blog is? A loyal community of readers. No, not those one-off readers who visit your website, read a blog post and disappear. I mean, sure it’s great to attract as many readers as possible, but it’s a waste of an opportunity if you don’t know whether
AWeber’s Smart Designer is a free, intelligent design assistant that lets you automatically create an amazing-looking, branded email template in seconds. That’s right: seconds! In a snap, AWeber’s Smart Designer analyzes your website or social media account for logos, imagery, and colors, and then automatically builds a gallery of ready-to-use, custom email templates for