If you haven’t heard already, the consumer version of Google+ was permanently shutdown early this month. After Google first announced a rather gracious timeline to kill off the platform, the company decided to speed up its termination dramatically after a second security bug was
Facebook is introducing a new bid strategy for advertising which is focused on driving results while keeping costs down. Bid strategies for Facebook ads were previously focused on maximizing conversion volume (bid cap) or cost predictability (target cost). To help businesses better reach certain
Most customers feel that social media ads are taking over their feeds, but that’s not stopping them from clicking. The post Customers Think Social Media Ads are Filling Their Feeds, but 70% Still Click [STUDY] by @MattGSouthern appeared first on Search Engine Journal.
For the first time, Pinterest is letting marketers choose conversions as a campaign objective for Promoted Pins. The post Pinterest Ad Campaigns Can Now Be Optimized for Conversions by @MattGSouthern appeared first on Search Engine Journal.
LinkedIn is introducing new ways to engage with posts, adding four new reactions alongside the like button. The post LinkedIn Aims to Boost Engagement With a Range of Reactions to Posts by @MattGSouthern appeared first on Search Engine Journal.