Don’t Crash and Burn! Here Are 3 Ways to Test Your Emails before Hitting ‘Send’ Have you ever sent and email out and the second you pressed send you realized there was something wrong? We’ve all done it at least once in our lives.
6 Myths about the GDPR and Email Marketing Debunked The General Data Protection Regulation (GDPR) goes into effect on May 25, 2018. Thousands of sources have published their “expert” advice about the law and how it applies to email marketing over the past several
Why Every Great Marketer Should Send a Personal ‘Story Email’ Humans love stories. We communicate through them. We learn from them. Our personal stories and memories give our lives meaning and order. In fact, your brain may actually crave stories: Scientists believe we are
We Added 2 New Emails to Our Blog Series, and Increased Clicks by 630% You’ve probably read about email segmentation. In fact, pro email marketers recommend it all the time. But is it really worth the work? After all, segmentation takes effort. It’s much
Your GDPR + Email Marketing Playbook: How to Prepare for the New EU Data Law A new law called the General Data Protection Regulation (GDPR) will go into effect on May 25, 2018 — and it will impact email marketers around the world. The