Wondering what subject line gets the most opens? Curious what call-to-action yields the most clicks? Unsure whether to use images or GIFs? There’s a simple way to find out once and for all: Split test your emails. What is a split test? Split testing
Google is celebrating its 20th birthday with a video Doodle highlighting popular searches, plus 17 search easter eggs. The post Google Celebrates 20th Birthday With Doodle, 17 Search Easter Eggs by @MrDannyGoodwin appeared first on Search Engine Journal.
Split tests take the guesswork out of email marketing. With the data from split tests, you can easily find out what content your subscribers prefer and send messages that get more opens, clicks, and sales. Too often, people focus almost exclusively on subject line
Google Ads is extending the deadline when advertisers are required to switch to parallel tracking for certain campaigns. The post Google Ads is Extending the Parallel Tracking Deadline For Mobile Display & Video Campaigns by @MattGSouthern appeared first on Search Engine Journal.
To site owners working to recover from August’s core algorithm update, Google’s John Mueller suggests making content more relevant. The post Google: Make Content More Relevant to Recover from August Algorithm Update by @MattGSouthern appeared first on Search Engine Journal.